seo services and google/
I've got a really great looking website, but nobody can find us. If this sounds familiar then carry on reading...!
Seo and google search engine services
We look at your site and every aspect of it with regards to current knowledge about Search Engine Marketing. This analysis considers both internal and external factors. Internally we carry out a detailed examination of its structure, all technologies used on the site, the integrity of the code, font sizes, links and a number of other aspects.
Externally we look at such as the in-bound links to the site, its current position in the Search Engines and competitor activity and their position in the Search Engines.
We will then discuss this with you and in particular suggest any areas which might be improved or initiatives which might be started.
We will find out what you want to achieve with the site and agree any objectives you might want to achieve with it.
The Plan
Having considered your site in detail we then draw up a plan outlining the major areas to be addressed. Included will be a description of the steps to be taken for your site to achieve a high listing.
Usually this includes changes to the site and its structure, as well as organic and paid methods of improving position and driving traffic to your site. This improvement to traffic, your Search Engine listing, and the growth in the number of links to your site are completely transparent and can then be accurately and regularly measured.
Keyword Research
Keywords are the words and phrases by which you want to be found on Search Engines. To get to number one with certain keywords or key phrases it is necessary to decide which words or phrases you want to be found with. Working with you, we will research the various keywords chosen and suggest any changes or variations. We would recommend that wherever possible keywords should be relevant and appropriate.
Arguments rage as to whether it is best to use niche keywords i.e. less used words on the basis that you may achieve a better listing with these. Some say use the words or phrase most likely to be used even though they might be popular.
We recommend being honest and consider all your options. An example of how this might be done is to think about the regional nature of your business. If you mainly want to be found by people in a particular country or location then consider using locations as some of your keywords. However there are many other ways you can identify the best keywords and phrases to use.
Page Optimization
We will ensure all the pages of your site are properly optimized. Books have been written about page optimization and there are a number of software packages that claim to help you optimize your site. The problem is that the books are often out of date before the ink dries and the software packages are not always completely reliable in reflecting the current needs of good optimization.
The main problem with the better known software packages though is that they review each pages under a certain set of fixed rules. This means a certain amount of rigidity and lack of flexibility.
We manually optimize your pages and have considerable knowledge and experience in how best to do this.
Submission
We will ensure that a site is properly submitted to all major Search Engines and mount a campaign to get a site into the less well known Search Engines as well.
Submitting to Search Engines is important and should be carefully implemented and monitored once the site has been launched.
Link Building
Link building is a vital part in SEM and SEO both for driving traffic and getting a good position on Search Engines.
The team at Mike Watkins Web Services Ltd are expert in building in-bound links (IBLs) to a site. Google and other Search Engines score Links to a page whether they are internal or external and the more relevant and proper links to a site the better.
However the more dubious ways of getting IBLs to a site should be avoided. These include IBLs from link farms and black-listed sites. Mike Watkins Web Services Ltd will ensure that your link building campaign is carried out properly and effectively.
Monitoring
Having carried out the necessary steps to improve the position of your site on Search Engines it is important to monitor its status. Using a product such as Matrix stats or Webtrends it is possible to monitor the site and gather a large amount of information about visits to it.
we will use site monitoring software to measure traffic, identify referring sites and Search Engines and identify the words being used to find the site among other things. By using this information it is then possible to make any necessary changes or tweaks.
Other services
We can also help with other related services to drive traffic/customers to your site:
Managed On-line Advertising Campaigns, Pay-per-click, banner advertising, tab advertising, and other forms of paid marketing are included in this service, Affiliate Building, Email Campaign & List management.
Give us a call to discuss your SEO services project